Wednesday, December 30, 2009

Bad Products. Smart Ads

A lot of ads in the 50’s and 60’s had cool designs and good messages but some of them were totally unbelievable. The idea’s for the ads seem so unrealistic but are smart at the same time. The ad itself seems like it makes sense even though it clearly doesn’t.

“Blow in her face and she’ll follow you anywhere”. It’s a smart quote but an obvious lie. No girl in her right mind would follow a guy just because he blew smoke in her face, she probably would just get mad. The text is what makes this add more intriguing and makes you want to buy those particular cigarettes. What also makes you want to buy the cigarette is the lady. She looks like she is really attracted to him because of the smoke. This ad tries to make it look like the same thing could happen if you smoke these cigarettes.

I think that selling tapeworms should be illegal even if they are sanitized because that’s just disgusting and probably will do more harm to you body than good. More people are overweight now then in the 50’s or 60’s but I don’t think that anyone would choose tapeworms to solve their problem. I find that “Eat! Eat! Eat! & always stay thin” is such a good slogan for this product but I don’t think that anyone with common sense would got for this. It just seems too risky and probably has side effects but the ad makes it look so easy and fun because they show a lot of food and a fairly thin woman.

I find this ad so direct and to the point. It’s basically saying that lard will make you happy. It’s so simple; the ad just shows a happy family and a slogan saying “They’re happy because they eat lard”. It might not necessarily be true but the happy family makes it look like you will be happy by eating this.

When I saw this ad I just started to laugh because just a few years ago we found out that cigarettes cause all kinds of problems including cancer and doctors know first hand the effects smoking in the long run. But back then everyone used to smoke and didn’t think that it was bad for them. The creators of the ad were really smart because everyone trusts and looks up to doctors say and if they smoke “Camels” cigarettes it must be the best kind right? WRONG! The ad kinda has a celebrity endorsement feel to it. If I was old enough to smoke and was in the 50’s I would defiantly smoke “Camels” cigarettes because it’s just such a good ad.

3 comments:

  1. I didn't think these ads were "smart" but rather creative. They weren't smart because they probably weren't effective for obvious reasons. The products they were trying to sell were unhealthy and even dangerous, But i do give them some credit for creativity.

    ReplyDelete
  2. I agree. They would do anything to sell their product. And the product probably did sell a lot, despite all the ridiculous things they would've said in them. I mean think about it, if you had no idea that tapeworms were bad for you, and you wanted to lose some weight, you probably would try it. And if they said that doctors smoked a certain type of cigarette, you'd think that it was more healthier.

    ReplyDelete
  3. How are these ads remotely smart? Are you the one smoking cigarettes? Joking. I did laugh at the advertisements when I first saw them, and the slogans are a bit smart IF they were used in a different context. They are ingenious for making a doctor comment that cigarettes are good since people always trust doctors, especially for their health. Overall, I disagree about your comment of these ads being smart, but I do agree that the ads are witty and hilarious.

    ReplyDelete